With the strong rise of tablet PCs and consumer shift in attitudes, PC market is in a very difficult period, although still not out of the market in the short term, but also experienced non-benign development.

The first half of this year, the global PC shipments fell by 11%. Authoritative market research firm IDC believes that since the agency began tracking PC shipments since the first quarter of this year's performance is the worst. At the same time, another authoritative market research firm Gartner also pointed out that in the second quarter, worldwide PC shipments is to create a fifth consecutive quarter fell to a new record.

For the PC, the biggest competitor than the rapidly emerging tablet. The investment bank RBC Capital Markets analyst Amit Daryanani estimates that global sales of tablet PCs will likely reach 196 million units this year, about two-thirds of the global PC sales, which means an increase of tablet PC sales up 63%.

Super entertainment and portability are the key to victory tablet. For the average home entertainment needs, led by Apple's iPad tablet computer can easily meet, while the thin body also allows you to use anywhere, such as bathroom, kitchen and other locations. And if you need a portable device to handle the process of going out of business matters, then a compatible Windows 8 tablet desktop software is absolutely evident.

In addition, now for consumers, the growing importance of reducing hardware devices, and the importance of content and applications is rising. We all want to watch TV programs use a variety of screens, and we're through more channels on smartphones and tablet computers to complete work and play, and this is precisely PC facing practical problems.

PC can run a variety of software, but it is difficult compatibility including books, movies, music, and applications, including a variety of consumer content. Apple's App Store and Google's Google Play is precisely to provide these content. Consumers need to rely on the operating ecosystem, so they have chosen to migrate to tablet devices ecosystem.

However, some industry insiders believe that the PC market will rebound in the second half of this year. One of the main reason is Intel has just launched a new generation Haswell processors, and by virtue of its low power consumption has been widely acclaimed by the market. Market is expected, Haswell processors will ultimately drive the emergence of the super sales growth. At the same time, Microsoft also expects Windows 8 operating system will be a major upgrade, the upgraded system will also quell consumer and enterprise customers of the company's software products discontent.