Tablet PC in the sector can be described as a revolution. The technology itself is not just to bring change, but the main thing is that it changed the way we behave. Now we want to design websites, publish blog or an online survey, we must consider the tablet users. Here are some very interesting findings.
More time online
Tablet PC in the mobile Internet usage in a dominant position. Adobe Digital Index found that global website traffic in the Tablet PC is to be more than smart phones. Moreover, Internet users in the use of tablet will get 70% more than usual page. In this regard, we can say that the Tablet PC to browse the Internet to promote people more.
For the online survey, this means our potential interviewees users increases. Now people like to "hang" on the Internet, which means that we have more potential participants as a sample of consumers
Tablet user behavior
Adobe study shows tablet users access the Internet more involved: watching videos, using social networks or online shopping has this characteristic.
As the screen sizes shrink, mobile Internet usage and flat compared to the reduced a lot. Since relatively flat for easy operation, we can let users do more in-depth investigation.
Bridge the paper and digital
University of Missouri Brian Steffens said tablet is a bridge between paper and digital, as it also has these two characteristics. We can see this from the e-book.
We can also see this from the online survey. Tablet device with traditional paper-based questionnaire survey are very similar, coupled with flat ease of use, we are likely to extend the investigation to the wider community to go.
Now we know: the more people increases the length of time online, tablet combines ease of use and familiarity, online survey participants will exponentially. So the next time you do an online survey, it must take into account tablet users, these users from there, you may get better results.
|