June 2013, by the major electricity supplier impact of a price war, many Tablet PCs offer both a more substantial decline. ZDC statistics show that China Tablet PC market this month, the average price of 2567.8 yuan, down 109.2 yuan last month, in which foreign base plate due to product prices higher, the overall reduction is larger relative to domestic flat. In attention, the Apple brand's market share of attention once again picked up three percent or more, the greater advantage of winning the brand concerned about the first list.

    Report Highlights:

    • Brand concerned about the pattern: Apple's list of concerns among the brands, the market share of attention rise to three percent or more, 30.2%; Samsung, Lenovo, Taipower, Microsoft and Asus breakdown thereafter.

    • Product concerned about the pattern: Apple and Samsung are among the four products concerned top ten products, including Apple iPad 4 (16GB/WiFi version) and Apple iPad Mini (16GB/WIFI Version) most consumers are concerned, concerned about the ratio 10.2% and 7.2% respectively.

    • Product price segment: Tablet PC market product price is 2567.8 yuan, 109.2 yuan from last month fell; product categories, domestic brands in the market price for the Tablet PC 1500.1 yuan, the average price of 3250.8 yuan foreign plates.

    • Product characteristic structure: Android still occupy the mainstream, the market share of attention was 58.4%, iOS system rise in popularity; screen size, 9.7-inch and 7 inches more popular with users, concerned about the ratio of more than two percent.

    First, the brand concerned about the pattern

    • Apple most consumers

    June 2013 China Tablet PC market, Apple is still the most popular consumer brands, with 30.2% of its share of attention among the concerns championship. Samsung ranked second, concerns the ratio of 16.4%. Lenovo, Taipower, Microsoft and Asus breakdown list of the third to sixth place, concerned about the ratio does not exceed one percent. The top ten brands accounted for 81.5% of the total market share of attention.
 Second, the product concerned about the pattern
• Android system accounted for six

    Products from the list of the operating system point of view, of the top ten products in six of the Android system, the number of dominant, iOS system accounted for four seats, while the Windows operating system products are not among the top ten.

    Brand Source from the list of products, Apple and Samsung have four products list, but slightly higher than the overall ranking Apple products Samsung; the other two products were from Lenovo and Asus.

 (Two) Product price segment

    • Market price drop one hundred yuan

    Affected by the major electricity supplier promotion, many products have a more substantial price cuts, the overall market product price also fell. ZDC statistics show that in June 2013 the average price of the Tablet PC market products 2567.8 yuan, down 109.2 yuan last month, a larger decline.

    Price segment, the number of products 1,000 yuan up to reach the 395 models, an increase of 20 models of the previous month; followed by the 1000-1999 yuan price segment products, the number of 220 models, an increase of 17 models last month. However, despite the number of products 2,000 yuan accounted for up to 82.8%, but consumers are not buying, the cumulative share of attention not Daowu Cheng. And although the number of products 2000-3999 yuan accounted for only 8.9%, but it attracted 42.1% of users.

(Three) Product Category

    • concern about the decline in domestic brand tablet

    Following last month, concerned about the trend after the fall of the month domestic flat-panel market interest ratio continued to decline to 39.0 percent, up slightly by 0.4 percentage points. Concern about the proportion of foreign brands have risen, the cumulative market share of 61.0 percent attention.