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China is the world's largest producer of the toys, is also the largest exporter. 70% of the world's toys are manufactured in our country. According to statistics, China has more than 20,000 toy companies, employing more than four million, the annual output value of more than 1,000 billion yuan, accounted for more than 70% of the world production, for a long time, toy manufacturing industry as China's traditional advantages of the industry, in order to China's economic development has played an important role.
Champoux Consulting Manufacturing industry analyst pointed out: China's toy industry has the advantages of traditional exports, the annual growth rate of 30% to 40%, but still faces many challenges in the current situation.
First, the foreign repeatedly to improve safety standards for toys. Europe and the United States has been the main areas of China's toy exports, the EU's annual imports of toys from 6 billion to 9 billion euros, of which 66-80% from China. China's export the European toy of its total export value of 35%. July 20, 2011, the EU officially the implementation of the EU Toy Safety Directive, the new directive to limit the types of elements of the migration, fragrance allergy, etc., the more stringent requirements. The U.S. Consumer Product Safety Commission is also preparing to implement the most stringent standard lead content of toys in the world. These two markets in the European Union and the United States safety standards improve, or part of the enterprise turned away.
Second, the rise in production costs compression toy industry profits. In recent years, toys raw materials continue to rise, labor shortage also spread to the toy industry, as a labor-intensive industry, attracted only by raising the cost of employing labor, and with the enhancement of safety standards, the companies will inevitably need to increase quality control, testing and certification and other expenses. These will be compressed to the profits of the toy industry.
In addition, the domestic toy companies face more intense competition of foreign counterparts: on the one hand, a number of developing countries, especially in Southeast Asian countries, export quotas, import licenses, etc. set up trade barriers to limit imports of Chinese toys; On the other hand, the use of more than China more intensive labor advantage, these countries vigorously support the toy industry, manufacturing industry, to snatch foreign markets with Chinese enterprises.
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Qingdao Kaleer Toys Industry & Trade Co.,Ltd
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