The face of soldiers arrives , the recession in the market environment , many supermarkets are anxious to get angry , usually come up with the most traditional way deal with enemies . In fact, effective competition in addition to adjusting merchandise , shopping cart changing shopping environment , improve service quality, the supermarket can calm down, to focus on their customers , focus on the customer shopping basket of goods .

Forget about the 20 commodity basket peg 20

We all know that the 20/80 Commodity Management Law , 20 commodities that white is good to mention sales volume of goods, but our 20 commodities are likely competitors are the same, for example , Coca-Cola , Procter & Gamble washing , etc., from the supply suppliers, purchase channels, display, promotion , price is also exactly the same . If our 20 commodities in these areas can not be produced in the competition advantage , then we would consider the customer in the hands of 20 shopping basket .

For example, a supermarket 32% off a single high customer (A class ) contributed 60% of sales , which accounted for 33% of the low customer a single customer (C class ) , but not in sales contributed to 11% , if compared data , high off the number of visitors, customer orders , sales , and so the overall decline in gross margin , which indicates the high quality customer customer orders are substantial loss , and do promotions to attract new customers are low-end customers, and buy is getting cheaper goods .

"20/ 80 Commodity Management " Tell us what is a Class A product can not be out of stock , what is C commodities to be eliminated ; By the same token , from the case , 20/80 shopping basket management, tell us now where there are problems of passenger traffic structure to attract customers and attract class A class C customers , merchandise, promotional methods even they are concerned about the price is not the same .

Forget shopping basket management category management thinking

The so-called category management that white Plastic shopping baskets is what kind of product categories to guide consumption , increase profits , increase customer orders. Some supermarkets to P & G's product category as the target , but the P & G does not put his goods in a single store selling its distribution in ways described as " everywhere" , Which supermarket will have their goods , so that the target category in the eyes of consumers has become "popular" category , where are supermarkets can buy , no help attract tourists role. Want to attract tourists , or you do not and some other supermarkets , or your goods cheaper than other supermarkets , or you do a promotional stronger than the other supermarkets . If you can not do these three points, it should think about how to get customers to go to your supermarket just do ? Only one answer : that customers care most want to buy something , your supermarket is much more affordable than their peers . The answer lies in the customer's shopping basket , if analyzed , supermarkets high off single customer 's eyes focus paper type , low customer a single customer care dairy beverages ; transaction arrivals will buy 90 percent of the eggs, while 77% will buy oral hygiene products, buy paper , only 63% ...... these data will clearly tell us what kind of products to enhance the flow, to enhance what kind of passenger.

Forget about a single product focus related products

Most supermarkets have a habit , the more the better quantify sell merchandise on display , if it is profitable premise, it is a good idea, but now so much competition in the retail , good sales of goods are now almost no profit , and if each DM then do such a product , getting lower and lower gross margin , attracting customers just berserk no margin goods , while other goods are no longer marketable , such a promotion , what role does ? If you just say to sell, not to make money , what use is it , the origin is the pursuit of commercial profit , no profit , but what about the operation?

In fact, the true meaning lies with the retail sell goods to drive harder to sell goods , that is related merchandise in the United States , beer is the most related merchandise diapers ; in China , between the two commodities are " the wind, horses, cattle " phase and not the . By shopping data analysis, analysis of the key points related merchandise, this is the most important , so do not sell a single product to earn money is not important , because it is associated with goods in bring you profit.

This is the origin of the retail industry , the world , Shopping Basket a lot of things to get through indirect means , if you are too utilitarian , everyday only of this single product , category really easy to sell , there is no profit , rather than to consider them associated products, you may be farther away from the retail core , farther and farther away from the customer .