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Details of the retail about shopping basket
Most consumers into the store after being in the environment , logo , merchandise, promotions, and other effects of the provisional decision to buy goods .
That often happens : a female shopper carrying bags after work , she is to buy a pre-conceived cleanser . The entrance to the store , she thinks only buy a little cleanser without shouting shopping basket . Select a common brand cleanser , she walks around, she suddenly thought of in the home district Shopping Basket seasoning sauce is running low , and took 1.25L bottle of soy sauce . Then she is still able to handle it , a hand holding a handbag , a hand holding two commodities . In wandered site processing area, she wanted some cold dishes and breads. At this time, almost all goods hold in the chest. She Kuaibu Xiang cashier walked the aisles of toilet paper promotion attracted her , the price is much lower than usual , and she tried to pick up a large bag, but this time is really beyond their grasp , and she hesitated , had to give up.
We shoppers this one small piece of shopping behavior constantly enlarge , you will find one of the many problems. Every day there may be many such stores where consumers , stores inadvertently lost sales opportunities , reduce customer unit . The shopping cart is snippet key factor lies.
Visible , a small basket , which bears a major problem.
A shopping basket placed
Most stores are placed at the entrance of the shopping basket , if you do not take the basket at the entrance , that hard to find in the stores where it , and occasionally there will be twelve baskets scattered , which would like to find in stores consumer basket are concerned , treasure.
So often this shopping experience , in order to find the basket came back entrance. Therefore , in addition to the entrance to shopping basket should be placed where consumers find anywhere . In the store , according to a certain distance setting striking Tips for consumers to find and easy to use . If the number is not sufficient to shopping basket put the entire store , it should be selected in the shopping -intensive areas , such as: food area, fresh areas , sanitary supplies area , place a sufficient amount of shopping basket .
2 , shopping basket storage techniques
To save costs, many stores in the shopping basket is not enough to buy. So in order to take into account the multi-point basket placed in stores where available when placing a small table do support , thus reducing the amount of storage basket , lower equipment costs, with an equal number of multi-point basket to meet the shopping cart storage requirements.
3 , the height of the basket
Too high, consumers reach ; too low , consumers are bent too much, inconvenient. How high is suitable for consumers pick it ? Experiments show that placed just above the waist at just right, of course, also affected by the influence of body height shoppers .
4 , men and women are different shopping basket
In the store, will find that most men do not want to mention the basket as humble as the shopping basket, they would rather hand or pushed the car . Therefore, in the face of the target customer base , should appropriately consider the needs of men , try to purchase good texture basket. The women, who care more about whether the convenient pick , so in stores, took the basket with a pulley mostly females.
5 , do the consumer's shopping basket
When consumers in the store to see holding two or more Wire Container items, the surrounding tally clerk shall immediately send courteous shopping basket , do not worry about being rejected because no one will refuse the help of well-intentioned , attentive service will make shoppers do not have some moved.
Retailers pay attention to detail, a little shopping basket bears a university asked , only with the heart inside the person understands the subtleties .
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