Zara's brand "fast fasion" management system

Zara brand depend on their unique management system, in the fierce competition in the clothing

industry, replace the giant Gap, to become the world's first fashion retailers, chain

developing rapidly wiht double-digit growth. Their unique management system, can effectively

decrease the costing and time, manufacturing and design, raw material procure, storage and

transportation, order processing, wholesale business, retail terminal.

New product  reached of customers for 12 days,  the concept of "fast fashion" and technique

make Zara brand always offer customers the most fashionable clothes, give up is the greatest

innovation. Young designers, simple design, cheap fashion, fast consumption is zara brand

value.This is also Eopaia haven been studying brand value.

Although many international fashion company to study the Zara management system method, but no

one can catch up. Eopaia Brand management concept with ZARA Brand are alike. Under the business

principles of "customer service to meet the market demand," we set up the "Design & Develop

Center" there. We also set up Test Hub with all kinds of equipments to meet customer's Physical

Test requirements.