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Older people to buy less than the big button phone - 2013-04-15 19:26:59
The64-year-oldFatherisworriedthatwhen thesons and daughters oftheir ownto go outdue tocontacttheir ownandnot worrysowant to buyamobile phone.Canvisitthemarketonly to findlater,thephonenowstylethanks to a number, however, functionis also a wide variety ofcannotadesignfor the elderly.
Nokia,Motorola,Lenovosaidinan interview with reportersnoproductionofmobile phonesdesignedspecifically fortheelderly."Thecompanyhas beenin thediscussion of thisissue,but itis only the beginning."Motorola'spublic relationsperson in charge ofYang Boningsaid.
In the interview,thereporterlearned,phonedesignedspecifically for the elderlyhasbeenmarketedin Europe.Italyearlyin2005to producethe elderlywitha simplephoneMS2000.The phoneisonlyafive-speed dial keysandagreenbutton,green buttonfor call,fivekeypre-stored inthe phone number,to facilitatetheelderlydifficultiesquicklyset aside.
GFKAsia LimitedBeijing Representative OfficephoneanalystSun Hongleirevealed that,duetothelowlevel of consumptionoftheelderly,therelatively thinprofitmarginsofmanufacturers, sovendorsdo not attach importance tothis market.NorsonTelecom Consultingreleasedreport showsthatthesizeoftheChinese mobile phonemarketin2006forthefirsttimeexceeded100 million, accounting forone-tenthoftheglobal mobile phone sales,theagingmarketshould alsoblockno smallcakes.Elderlybuy the rightphone,obviouslyshould notbecomea regrettableblankinthisfast-growingmarket.