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Does fixed telephone also had the opportunity - 2013-05-13 20:01:37
China's fixedtelephoneownershipafterthe2006peak,has now entered aperiod of adjustment,urban and ruralusersfellnearly 7%in2008and2009 is expected tocontinue to decline,therate would bemore than 10%.AccordingtotheGfKsurvey,the market sizeofthephoneisalsodecreased year by year,from2004's53.72 millionunits, down from39.86 millionunitsin2008,andin 2009 the marketisexpectedtocontinue todownlink.
Market performancediscrete
Nearly90%oftheindustry researchbyGfKtelephonemarket, the researcherssummed upChina's fixedtelephonemarket is characterized bythe following main points: First,cordedtelephone seta lower threshold,occupytheoverallfixedtelephonemarket;,brandconcentration is low, there arenearly a thousandbrands,the urban areacovering more than 100,moreregionalbrandscoveredin the suburbsandthree or four markets;threeunevenPrice,from a dozen tothousandsper month;channelsdispersed,appliancestores, supermarkets, department stores, stationerystores,ITstores,commodity market,online storehas a sale;foreignbrandleader inthecordless telephonemarket, Siemens,Philips,Panasonic, GE,Sanyoaccounted for50%share of retail sales.
Decline inmarket size,complex and chaoticmarket,China'sfixed-line telephonemarkethasnofuture?GfKresearchersdo not think so.The rigid requirementsoftheChinesemarketisobvious,asthenecessitiesofthefamily unit,fixedtelephonestillownspace for development:cordless phonesonthehometelephonemarketinthefuturepromising;cordedtelephoneis still theorgans, organizations, businesses andthe maincommunication toolformost consumers;low radiation,good call qualityisbetter thanfixed telephonemobile phoneand long-termprimary reason for beingis stillpromising,new technologies, newconcepts, newappearance ofproductsfor differentmarket segments.