According to"The Guardian" Nick Fletcherwroteanarticle quotedHargreaves(Eddy Hargreaves)andAlicia Forrypoint of view,the electroniccigarettesales growth, Canaccord GenuityanalystshaveloweredtheirBritish American TobaccoandImperial Tobaccorating on the stock.
Analystwas quotedsaid theywould provethat theelectronic cigarettecan betraced backabout200 yearsof organizedhistory ofthe tobacco industry'smost important developments.Consumers around the worldwill accelerate theshiftfromtobaccosmokeelectronic cigarette,until 2020.
In the long run, the overallcomprehensive tobaccomarket willshrinkfaster,faster thanmost investorswillinitiallyenvisagedelectronic cigarettesmokersquitrate, butwas not able toattract new usersaccess to the entireelectronic cigarettecategory.
Key issueseems to be thatin the short tomedium term,whethertobaccocigarette industrycontinues to attractnew usersas acasualyoung man, and astheybecome more mature,to electronicsmoke.