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Clever salesmen fool win big clients - 2013-11-12 09:40:08
Today's boss , shrewd businessmen abnormalities and customer contact time in order to show their overall strength, to show their wisdom and intelligence strategy to get recognized by others as a necessary tool. We all aspire to own valiant shrewd businessman image. We usually ignore that subtlety is not deep , strategy is not high, some silly haha businessmen do not want it in that some " silly " image to show in front of customers .
But my friends know ! Now that there are some outstanding boss and marketing strategy expert , put yourself in front of customers disguised as a chest no subtlety , mediocre talent , honest part of the " silly " image, in order to achieve win customers , squeezing out competitors purposes. I say these words , and some friends will say : you are here talking nonsense , good people why should self-deprecating image, if the customer feel a little silly, customers will believe you? In actual fact, I talk about a real businessman story, we then analyze .
Wang always do decoration works , because the business is getting better , more recently, to undertake the two relatively large hotel decoration. As decorative materials coming in large quantities , the original purchase price and the supplier can not meet the needs of the new form . Re looking for a reliable supplier to provide cheap materials concerned, it becomes important and urgent .
At this point, those dealers who are also on the lookout for decorative materials moving , an avalanche . One by one in order to obtain the favor of leaving Wang to do her best . Trust relationships , through the back door , directly linked, are known as reliable quality and reasonable price. Which makes the king always overwhelmed.
But Wang heart has its own calculations, the selected object of procurement must take strict three clearance, this three-level is the character , price off , quality. Wang always well- mall veteran , he felt that the price off and have a good grasp of the quality , the key is the character that hurdle is a top priority . If the supply of merchant goods in question , along with the increased use of timber , the deepening of cooperation , it is inevitable they do not fraud, shoddy, shoddy or even in order to achieve the purpose of corrupting their employees. If that's the case evolved into , not to mention difficult to guarantee the quality of their work , but also to their employees team management laid endless troubles .
The camera obscura for decoration materials market price and quality, after years of contact with Wang is well versed in this , and for the purchase price of the floating range is confidence . Wang cope with the side surface of all vendors negotiate with vendors sit on the sidelines while their every move.
Through observation , on a supplier Wang became interested . The strength of the company supplier medium , nor care relationship , not through the back door , so that businesses approached several times after his boss personally and Wang were contacted. The boss and the boss is different from others is that when negotiations bared his teeth laughter filled the fly , a silly ha ha look, mannerisms more than bold , gentle enough even to some Lengtou Qing Wang impression.
After contact , the boss always have to drink two cups invited Wang , Wang Shengqingnanque on feasted . But the boss two glasses of wine you'll feel , why he did not stumble on liquor , but also pulled big voice , and the clink is not a joke and that the next step is a big tongue sticking out stiff , ramble, but stressed that the price of their products reasonable quality, simply no other words it ! Drunk is a mess , Wang brought the staff side are secretly laugh, think this is really the boss too , a bit silly . Thought: Wang will not use the person's material , and a look just like silly Fui -style boss, Wang will be seen there , and think highly of , trust it ! But they are wrong, that the sum of the final king "silly " the boss sat the signing stage .
Later, Wang was asked why would use that person's material , Wang cunning smile , said: with his material , I am assured , a look at the style of his stupid haha prove his chest no subtlety , I think he would not lie to me ; does not repair rhetoric that he did not I rich social experience , I tend to control events in the process of cooperation ; does not care relationship , not through the back door , to prove that he truly does not cunning , nor my staff and I have done privately deception collusion but the king always there know , the signing of the purchase contract finished the night , the "stupid boss" in the employee's surrounded by jubilant when drunk , deputy biting ears, said to him saying: " mister , I congratulate you play pig eat tiger squeezed out competitors to win the big fool customers . "
"Silly " the boss haha a chuckle: wise and smart people to deal with, all self-defense , in particular, such as Wang old traveler , even more questionable. I was a little silly active variable , then , the wise king fortification is not always on my deep , so I can easily single alone convince him of their products , rather than let him indecisive imaginings.
Through this, I came to realize : commercial district, smart people everywhere now , and swindling repeatedly occurred to make a serious lack of business ethics , so business people in the choice of partner , when he guard against fraud and entrap placed in the first place. You guard me , I'm against you , especially for those so-called elite defensive mind deeper. All this has increased our sales staff for customer identification difficult.
So clever marketing staff in the price the quality is not lost to the opponent's case, the defense may wish to take advantage of people's hearts, against its Daoxing , self-deprecating personal image , put "stupid " a return to a play pig eat tiger , squeezing out competition rivals to win customer orders. You are successful, no one will because of your "silly " and despise your existence. This may be regarded as a " knowing too much " new forms of variation manifestation is the " wisdom to ignorance ."