Plush toy animals seem like an exceptional gift. The company should try partnering with gift companies. Reach out to gift catalogs, corporate gift companies, and retailers like things remembered that specialize in personalized gifts.

It would be so much fun to let the customers be the artists and design their stuffed toy animals themselves. Maybe the company could create a game and offer different kinds of faces, hairstyles, outfits, and other features. Let customers mix and match. Put the game on the company’s website. The number of people playing simple games like this right now is astonishing. If the company can create something addictive, it will attract new customers and keep them coming back to the company’s website.

The stories of the people who buy these stuffed animals are so interesting. The company should use these stories to draw in new customers. Who wouldn’t be intrigued by the tale of the lady who wanted her cat dressed like Sherlock Holmes? The company could offer, say, a credit toward a future purchase to customers who send videos and photos of themselves next to their stuffed likenesses. Regularly post these on their website. Not only will this give the product more meaning and help build the brand, but the customers who are featured on the site will be more likely to tell their friends about the company.

This is primarily a Web business, but right now, the site doesn’t have much appeal. You need to get people excited about what you are selling. Make the site more interactive and add some videos. You can try to get some footage of a parent giving one of the stuffed toys online to a child or of someone giving one to a friend at a bridal shower or a birthday party. Videos like that will give the site some life and will also help convey the idea that this product is a great gift.