From around 18 months, infants are able to walk very well and can run to an extent. When objects are in the way - running can prove difficult. However, with their newfound freedom, children love to explore and try everything out, without a sense of danger, so toys that encourage active play at this age are well received. Balls, Sit n' Rides , Activity Stations, toys that speak or make noises and toys of characters they see on TV are advantageous additions to a toy box at this age - they will encourage children to play actively, and it will also help them sleep well at bed time (an added bonus!).Language progression is also crucial at this age. Children will begin responding when spoken to and chattering away when playing. This makes it important for adults to talk to children in conversations, read stories and sing nursery rhymes whenever possible.As a child turns two years old their abilities in counting and speaking becomes clearer, and bodily strength in running and climbing becomes more refined.At the turn of two years old, toys that have movement and sound and allow the child to throw and drop are ideal, as they will help to refine their physical strengths. Toys that allow the children to push themselves along, such as sit 'n' ride toys that allow children to steer are very desirable.As they approach 3 years old, outdoor toys such as climbing frames and garden swings are great. Children at this age have good spatial awareness, and refined bodily strength. They can move large toys easily, kick balls forcefully and they also have the ability to use pedals on a bike.
All toy companies are eager to grow sales in a stagnant $22 billion market, they want to know which toys are "hot" for the year. Invariably, the toy trends for the year are strongly influenced by movies being released that year. This year, there are some awesome icons vying for our attention - Indiana Jones, the Incredible Hulk, Iron Man and Batman. Aside from these superheroes, the hot toy trends for 2008 also include dinosaurs, robots, musical toys and of course, web connected toys!Aside from these, "Electronics and the Internet. That's what kids are obsessed about today," said Jim Silver, editor and co-publisher of Toy Wishes magazine. "They have an iPod, they are on Facebook and some are e-mailing by age five."IToysWe all know and love Webkinz, the pioneer of the "virtual toy" revolution. Webkinz is still doing very well and now has been joined by several other toy manufacturers. Russ's Shining Stars, TY Girlz, Barbie and now even TY's Beanie Babies. Aside from dolls and plush toys, there's a brand new preschool game which nicely incorporates play and technology. It's called Me2 from IToys. Also worth noting is Clickables, a wonderful line of toys from Technosource. Clickables integrates the virtual world of Disney Fairies with toys for girls. There are a lot of other web connected toys and dolls. My collegue, the Doll Collecting guide, has a great article up on the virtual doll trend.